Our Marketing + Communications team is dedicated to excellence. Our work is best in class and backed by passionate internal and external clients who enjoy working with us.
American Structurepoint is a strategic partner to clients to help you achieve your strategic goals. We have expert writers, photographers, graphic designers, videographers, web specialists, and communication strategists who take pride in developing the right messages for the right audience at the right time.
What We Do
Your most important projects deserve a strategic, robust, and well-timed communication plan. Properly conceived and executed, a communication plan should move beyond the typical project status updates. It should highlight the true value of your project and create a unique personal connection with your key audience.
American Structurepoint is perfectly situated to help connect your project to the people who are most important to you. Our Marketing + Communications Group offers virtually every service you need—from strategy and key messaging to website creation, social media management, public relations, photography, and videography. Most importantly, we have deep knowledge in providing communications support during the planning, design, and construction phases of all types of projects.
We tailor our marketing and communications services to your unique needs, the needs of the project, and your budget. We can develop, manage, and execute the entire communications effort or handle a portion of the work in tandem with your in-house team.
With the right communications support from American Structurepoint, the value and benefits of your project will not only be understood, they’ll be appreciated.
Communications/Marketing Strategy and Planning
Our experienced team develops integrated, strategic marketing and communications plans to help you achieve your goals. Creating key messages that engage your audience and resonate with your stakeholders is our specialty. We have a proven method of discovery and intake to build a successful communications plan for you, including services such as:
- marketing development and consultation
- market research
- message development
- tailored tactics for target audiences
- budget projections/management
- measurable successes/outcomes
Public and Media Relations
Our media relations professionals are experts in optimal timing, messaging, and media outlets. Our services include:
- media relations
- proactively pitching stories to news media
- crisis communications
- reputation management
- media market monitoring and analysis
- media training/spokesperson training
- coaching subject matter experts for media interviews
- event planning for special announcements
- thought leadership
Event Planning
Our event planners are experts at telling your story via planning an event. Whether we are planning a groundbreaking ceremony, a ribbon cutting ceremony, or organizing a press event, our team helps plan all details including:
- event promotions
- ordering swag/giveaways
- capturing photos/video
- invitations
- speechwriting
- logistics
- event follow up
Digital Marketing
Digital marketing at American Structurepoint encompasses marketing efforts through a website, email marketing campaigns, and social media. A few things we can help you with include:
- digital marketing consultation and planning
- email marketing
- project website development (content, design, maintenance, management)
- content strategy and management
- social media (content development, best practices, measurement)
- Google Analytics consultation
- search engine optimization (SEO)
- thought leadership
Our professionals develop informative print materials customized for your market that help set you apart from your competition. Our team can write and design any of the following pieces and integrate them to work seamlessly with other communication platforms:
- invitations and postcards
- brochures and marketing packets
- posters and flyers
- newsletters
- banners and signage
- annual reports
Photography and Videography
Our photographers and videographers visually tell your story. Their high-quality imagery tells compelling stories, captures emotions, and delivers results. Videos have the power to create meaningful connection and personality for your business in a matter of minutes, even seconds. We will work with you to identify your objective, define and reach your target audience, and develop a messae that resonates with your stakeholders. We then bring that message to life through visual and auditory storytelling.
- videos
- animations/motion graphics
- project photos (drone and ground)
- event photos
Editorial Services
Our experienced editors can help you with:
- messaging/content development
- proofreading
- writing for a specific audience or channel
Advertising
We develop general or market-specific advertising campaigns to help you meet your goals, and we advise you on how to best use multiple channels to tell your story. We can help with:
- developing or fine-tuning your messages
- designing your ads
- consulting with you on advertising options or platforms such as print, digital, and broadcast
- recommending sponsorships
- tracking and evaluating advertising performance
